Auralee’s luxurious textures, fashionable colours and silhouettes mirrored of their flagship retailer in Tokyo‘s style district of Aoyama.
Launched in 2015 and represented at Paris Vogue Weeks since 2019, Auralee has grow to be a rising model inside Japan and overseas. Auralee is a very authentic model: whereas most style designers use ready-made textiles, designer Ryota Iwai makes his personal textiles, from creating the material to designing the outfits.
Iwai sources his textiles from a textile wholesaler specializing in high quality cotton and wool. The model’s flagship retailer is much like Auralee’s collections, minimalist areas and contrasting textures.
Images by Shimizu Ken
6-3-2 Minami Aoyama, Minato-ku