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HomeEntrepreneurHow Dukkantek Plans To Digitalise The Retailers Of The Center East

How Dukkantek Plans To Digitalise The Retailers Of The Center East


Six months after elevating $5.2 million from traders, Dukkantek co-founder Sanad Yaghi is in celebratory temper. The UAE-based enterprise, which describes itself as a retailer administration platform, had anticipated to take a 12 months to finish its pre-fundraising plan to broaden into six new markets; in truth, it has been in a position to make the transition in lower than half that point.

“Our development is testomony to our efforts in empowering conventional retailers to thrive in a digital world with premium end-to-end expertise,” Yaghi says. “For too lengthy, the homeowners of small and medium-sized companies have been left on the margins of the expertise shift; now we’re serving their unmet wants.”

Dukkantek’s goal market is the 13 million or so small and medium-sized retailers who function in seven nations: the UAE, Oman, Qatar, Kuwait, Bahrain, Turkey and Saudi Arabia. It provides a digital platform that allows these retailers to run their bricks and mortar shops extra effectively and productively – and, crucially, to make the leap into ecommerce.

“We deliver a expertise platform consisting of three completely different worth propositions that allow these retailers to compete in a digital world,” Yaghi explains.

Worth proposition one is a set of instruments that allows retailers to run their companies extra successfully. That features every part from stock administration performance to enhance inventory monitoring and organisation to a point-of-sales system to analyse efficiency and generate experiences.

The second strand to the platform is help for funds, guaranteeing retailers can supply clients extra selection about the way to settle their payments. Dukkantek’s platform helps clients who pay via choices together with money, card funds or on credit score.

Third – and maybe most vital of all – is the platform’s e-commerce providing. It provides retailers every part they should begin promoting on-line for the primary time – and to handle that operation in tandem with the bricks and mortar enterprise. For instance, many retailers battle to maintain monitor of stock when promoting each on-line and in bodily shops, so having one system that includes each components of the enterprise is essential.

Having launched the enterprise in January 2021, Yaghi and his co-founders have seen it develop shortly. Right this moment, some 7,000 retailers have signed as much as the platform. And whereas Dukkantek was initially conceived as a service aimed toward retailers within the grocery sector, the retailers on the platform now span 70 completely different verticals, with clothes and electricals notably distinguished alongside food and drinks.

The necessity for retailers within the area to embrace ecommerce has been a very vital development driver, Yaghi says. “Ecommerce has grown in ever a part of the world, however the shift on-line within the Center East was far more sudden, accelerated by externalities such because the Covid-19 pandemic,” he says. “Smaller retailers struggled with that as a result of there was not the infrastructure in place they wanted.”

The area’s smaller companies definitely don’t wish to threat lacking out. Analysis compiled by EZDubai and Euromonitor forecasts that the ecommerce market throughout the Center East and North Africa can be price $49bn by 2025, a 55% enhance on the degrees seen in 2021.

Such development explains why ecommerce performance is such an vital a part of the attraction of Dukkantek. Whereas the platform thinks its applied sciences will add worth throughout each a part of the retailer’s enterprise – Yaghi factors to analytics instruments that assist retailers perceive which merchandise will promote finest, for instance – the chance to broaden on-line is especially important. Three-quarters of the companies on the platform are actually buying and selling on this method.

As for Dukkantek itself, its development is constructed totally on a software-as-a-service (Sass) mannequin. It expenses a flat payment of $400 a 12 months for companies who enroll to make use of the platform. Additional revenues come from the commissions that the enterprise earns via its fee gateways.

Having met its geographical enlargement targets – although additional launches into North Africa are into consideration – Dukkantek’s quick focus is now on including new companies. Specifically, Yaghi is eager to discover working capital options. Many retailers are eager to broaden the variety of shops they function, he explains, however held again by the dearth of finance accessible within the area.

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