Lior Krolewicz is the founder and CEO of Yael Consulting, a advertising and marketing consulting firm. I’ve recognized Lior from when he was primarily based in Israel, he spoke at a earlier SMX Israel occasion again within the day. We spoke about his historical past within the house, he has been doing this for throughout a decade. Lior instructed us about his expertise within the IDF, Israel Protection Forces, he was particular forces, he was within the excessive efficiency groups. His time within the IDF did assist him construct his firm, largely round constructing the precise groups. He even shared some tales about his time within the IDF.
Lior could be very massive into the paid search aspect, particularly Google Adverts. We spoke a bit concerning the evolution of paid search over time. Lior stated you’ve so much much less management, it’s simpler to lose cash nowadays, and Google is pushing extra for automation. He stated typically, the Google reps who give the unhealthy recommendation are the smaller accounts however the bigger accounts get some good Google Adverts reps to assist them.
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